I’ve been building WordPress websites for a long time. And every now and then I’ll hear someone say: “I don’t like WordPress.” When I dig a little deeper, quite often what they actually mean is: “I didn’t like editing my WordPress website.” That’s a completely different problem. And, to be fair, I understand it. I’ve…
300+ ideas for your business website, news and blog posts One of the things I hear regularly from business owners is: “I know I should put something new on the website, but I don’t know what to write about.” The problem usually isn’t that there’s nothing happening in the business. It’s recognising that the ordinary…
When I decided to launch The Travel Lab, I knew exactly how I wanted my clients to feel when they worked with me. After more than 30 years in the travel industry, I wanted to create a business that reflected the way I believe travel should be planned: personally, thoughtfully and with genuine care. What…
I recently created something for a client that I think is a good example of the way I approach website projects. It wasn’t another page for people to find through Google. It wasn’t something we needed to add to the website navigation. In fact, most visitors to the website will probably never see it. It’s…
One of the questions I hear regularly from clients is: “What am I supposed to post about?” They might have a website with a news or blog section, a Facebook page, Instagram, LinkedIn and a Google Business Profile. Then there’s email marketing. Maybe YouTube. And suddenly it feels as though the business needs to invent…
Website owners naturally want more traffic. More people visiting the website must mean more enquiries and more business – right? Not necessarily. A large number of visitors means very little if they arrive, fail to understand what the business offers and leave without taking another step. A smaller group of genuinely interested visitors can be…
It’s probably one of the most common questions I’m asked. “How much does a website cost?” And my answer is usually another question: “What’s your budget?” That can sound like I’m trying to work out how much money I can get you to spend. I’m not. I want to know your budget so I can…
Most small business owners don’t want to spend their evenings studying website analytics. And I don’t blame them. Sessions, engagement rates, traffic channels, devices, events, percentages… It’s very easy to disappear down a rabbit hole of numbers without learning anything particularly useful. That’s why I like keeping analytics simple for my clients. Your website dashboard…
One thing I see regularly with small business owners is social media paralysis. They know they should be doing something. Facebook. Instagram. LinkedIn. Posts. Reels. Followers. Hashtags. Advertising. There’s so much advice that they end up doing absolutely nothing. So once we’ve got some decent content onto their social media profile, I sometimes give clients…
Canoe club website that provides joining online and member’s shop
