Transforming Kernow Physio’s Digital Presence: A Decade in the Making
When I embarked on redesigning the website for Kernow Physio, a respected physiotherapy clinic nestled in Nanstallon on the outskirts of Bodmin, Cornwall, I was met with a challenge that many digital professionals dream of: breathing new life into a long-standing brand with a rich history and excellent reputation.
The original website, serving the clinic for over a decade, had become a relic of its time. Barely functional, it lacked the modern aesthetics and user-centric design that today’s internet users expect. Its outdated interface and structure no longer reflected the clinic’s commitment to evidence-based treatments and personalized care. The business phone number was incorrect and Scott did not have access to his professional mailbox!
Understanding the Clinic’s Essence
Before diving into design, I took the time to immerse myself in the clinic’s ethos. Scott Tomkinson, the clinic’s founder and lead physiotherapist, brings a wealth of experience to Kernow Physio. With an MSc in Physiotherapy from Glasgow Caledonian University, Scott has specialized in musculoskeletal rehabilitation and has worked in various settings, including professional cycling with Team Garmin. His passion for cycling and commitment to patient care are central to the clinic’s identity.
Crafting a Modern, User-Friendly Experience
With a clear understanding of Kernow Physio’s values, I set out to create a website that was not only visually appealing but also functional and informative. The new design features:
- Responsive Layout: Ensuring the site is accessible and user-friendly across all devices, from desktops to smartphones.
- Intuitive Navigation: Streamlining the user journey to make it easy for visitors to find information on services, booking appointments, and contacting the clinic.
- Engaging Visuals: Incorporating high-quality images and a modern colour palette that reflect the clinic’s professional yet approachable nature.
- SEO Optimization: Implementing best practices to improve search engine rankings and make it easier for potential clients to find the clinic online.
Reflecting the Clinic’s Expertise
The new website not only showcases the clinic’s services but also highlights Scott’s unique qualifications and experience. Detailed sections on physiotherapy treatments and bike fitting services provide visitors with comprehensive information, while testimonials and case studies offer insights into the clinic’s successful outcomes.
A Digital Milestone
The launch of the new Kernow Physio website marks a significant milestone in the clinic’s digital journey. By updating the online presence, the clinic can now better serve its community, attract new clients, and continue to uphold its reputation for excellence in physiotherapy care.
For a closer look at the redesigned website, visit kernowphysio.co.uk.
